The Rise of American Tourists in Malaga:

Malaga has seen a significant increase in American tourists, making the USA the second-largest source market for the city, following the UK. This surge is largely attributed to United Airlines' direct daily flights between Malaga and New York, operational from May to September. This route's success has led to a substantial increase in its capacity, reflecting the growing interest of American travelers in the Costa del Sol.

Boost in Hotel Occupancy and Tourism Statistics:

Data from Spain's national institute of statistics (INE) shows a notable rise in hotel occupancy rates in Malaga. In June, the city recorded 292,449 overnight stays by 143,109 hotel travelers, averaging a stay of 2.04 days. This represents a year-on-year increase of 2.21% in overnight stays and 3.57% in the number of hotel travelers. These figures highlight Malaga's strong international appeal, with nearly 60% of tourists coming from abroad.

United Airlines' commitment to Malaga is evident from its decision to increase the route's capacity by 280%, moving from three flights a week to daily flights. This expansion has exceeded sales expectations, indicating a robust demand for travel between the USA and Malaga. The city's highest hotel occupancy rate among Spain's six major cities underscores its growing popularity and the positive impact of direct air connectivity on tourism.

Growing Market: USA now ranks as the second-largest tourist source market for Malaga.
Direct Flights: United Airlines' daily flights between Malaga and New York have been crucial.
Tourism Statistics: Significant year-on-year increases in overnight stays and hotel travelers.
High Occupancy Rates: Malaga boasts the highest hotel occupancy rate among major Spanish cities.
Future Growth: Enhanced air connectivity and strong demand suggest continued growth in American tourism.

For more detailed information, visit the Sur in English article.